We collaborate with Whistl

• Create a focussed destination for Whistl’s door drop services via the iDoordrop website.
• Design and build Whistl’s corporate Website, helping Whistl rebrand, and transition away from TNT Post.

We collaborated closely with Whistl to develop a website that showcased their rebranding efforts and communicated their evolving range of services. As Whistl grew and expanded, we provided them with a comprehensive digital strategy and an improved website to generate high-quality leads.

• Develop a new site that better communicates the evolving Whistl proposition.
• Improve the customer experience on the website to drive commercial growth.
• Improve the quantity and quality of leads and collect more relevant data for the Sales & Account Management teams.

We researched stakeholders, customers, and competitors to re-position the website to understand what differentiates Whistl. We discovered that the previous site could have more effectively communicated Whistl's value and overwhelmed customers with its complexity. It had also grown unwieldy due to expansion and acquisitions, burdening customers with figuring out their own needs.

We placed a clear proposition at the forefront to address these issues, emphasising Whistl's strengths and adopting a customer-centric approach. We created distinct "service pillars" to showcase Whistl's offerings accurately. We simplified user journeys, optimised the website structure for a streamlined experience, and featured the new services prominently.

After the UX and design phase, we delivered a website built on the latest release of the Concrete5 CMS platform and hosted on a cost-effective, autoscaling AWS infrastructure designed and implemented by our internal DevOps team. It was scalable to support future acquisitions, so it would expand with Whistl as it grew.

• Work hand in hand with Whistl’s to achieve their business growth objectives year-on-year.
• To improve Whistl’s organic visibility and increase the quality of inbound website traffic.
• Drive onsite conversions through pre-qualified contact form enquiries and increase the number of qualified calls to the business.

Our digital marketing team collaborated with Whistl's marketing team to conduct extensive research in devising an SEO-focused content strategy for the website and supporting technical SEO for optimal performance. Alongside PPC campaign optimisation through targeted ad groups to boost click-through rates and drive relevant traffic for maximum results.

• Maintain digital performance marketing of Leafletdrop site.
• Drive quality traffic to the website and increase sign-up rates on the site.

Our marketing strategy team devised a roadmap to achieve the objectives set out by Leafletdrop. There has been a focus on sign-up quality, leading to research projects into the audiences and personas to create hyper-targeted content. Furthermore, Google and Bing Ads are conducted alongside organic search to meet the required registrations.

Relish is another sub-brand owned by Whistl, specialising in product sampling. Relish was spending money on inbound paid campaigns with incredibly high bounce rates and poorly optimised landing pages.

Rawnet partnered with the team to enhance ROI by revamping landing pages to engage the right audiences. The goal was to generate more significant leads through better PPC campaigns and marketing strategies.

• Increase traffic by 50% within 12 months.
• Convert 1% of traffic on the site into MQLs
• Overall, attract more sizable and desired leads that align with the types of companies Relish wants to work with and the services they offer.

We found areas to improve with Relish's paid campaigns to improve their high bounce rates. We collaborated with Relish to restructure their PPC campaigns, optimising keywords, ad copy, and bid strategies. We optimised their landing pages and user experience and implemented SEO strategies to improve organic search rankings.

Throughout our nearly 10-year partnership with Whistl, we have played a crucial role in helping them achieve their digital ambitions. As their trusted digital partner, we have collaborated closely to develop and implement successful strategies that have driven their marketing and business objectives forward.

We look forward to continuing our work together, helping Whistl achieve their aggressive growth targets and further enhancing their digital presence in the logistics industry.