We advise with Euromonitor

• Increase the number of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Boost store sales.
• Enhance communication of services and value proposition.
• Reduce complexity for new visitors and increase engagement on the site.

Page intent was analysed to try and understand the journey and actions Euromonitor wanted their audience to undertake. Having a consistent and prominent narrative would encourage traffic to engage with the site if they were browsing. It would also be able to direct users to specific pages if they had a desired destination.

It was essential to optimise Euromonitor's service offering. Our audit showed content hidden away that could be brought forward to help users on their journey. By including benefit statements and signposting services for their customers, site users would be able to navigate services more efficiently.

Our audit also highlighted a need to guide users if they already knew what they were looking for. Matching the pages to user intent and signposting the journey would help increase engagement and alleviate any issues surrounding conversion rates.

Both organic and technical SEO analysis was conducted as part of the audit. Using their extensive tech stack, our specialists were able to identify key areas for improvement and feed this information into a strategic roadmap.

Keyword and content data demonstrated a need for optimisation with a key focus on understanding the user intent behind specific pages. This approach would achieve higher engagement figures on the site as the audience were aligned with the content and keywords they were optimised for.

Maintaining site health is imperative to performance, so it was crucial that any site issues needed to be addressed. A technical SEO report was produced by our technical team with full analysis and instruction on fixes that needed to be made.

• Detailed strategy plan which summarised priorities, KPIs and expected results.
• Roadmap containing all recommendations from the initial audit.

• Increase the number of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Boost store sales.
• Enhance communication of services and value proposition.
• Reduce complexity for new visitors and increase engagement on the site.

After page prioritisation was agreed on, the optimisation team started to reevaluate the purpose of designated pages and their roles. From there, wireframes were created and the pages designed, ready for the testing to begin.

An exit survey was added to the site to help understand user intent and feedback. The survey was kept small to encourage engagement and has provided a lot of feedback for the team to work through.

In line with our objectives to increase MQLs, the acquisition team generated 3 campaigns on LinkedIn with the sole purpose of capturing data. They contained retargeting audiences and net-new, and have targeted various countries with most being shown to a global audience.

The campaigns targeted their respective audiences with high-quality reports that were extremely relevant to their industry or job function. The acquisition team utilised creative split testing and real-time reporting to help constantly optimise the campaigns, generating the most amount of leads whilst optimising the budget that was given.