Email marketing remains a powerful engagement tool for businesses.
From nurturing your audience to generating conversions, you can tailor your email marketing plans to your wider digital strategy for maximum impact. This blog explores the benefits of investing in email marketing campaign services, key components to look for, and considerations to keep in mind when selecting a provider, helping you achieve your business goals more effectively.
Email marketing services are specialised providers that manage and execute email marketing campaigns on behalf of businesses. These services encompass a wide range of activities, from designing and sending promotional emails to tracking campaign performance and analysing results. By leveraging email marketing services, businesses can streamline their marketing efforts, reach a broader audience, and achieve better ROI.
Investing in email marketing services offers several significant advantages for businesses:
When you're trying to decide between a Digital Agency and an Email Marketing Agency, it really comes down to what you need most for your business. A Digital Agency is like a one-stop shop for everything online – they handle SEO, social media, PPC, web design, and more. This is great if you want a cohesive strategy that covers all your digital bases and keeps your branding consistent everywhere. On the other hand, an Email Marketing Agency focuses solely on email marketing. They’re experts at crafting killer email campaigns, managing lists, and driving engagement and conversions through email. This can be a more affordable option if email is your main marketing tool and you want specialised expertise. However, you won't get the multi-channel integration and broad strategy a Digital Agency offers.
AutoTrader has embraced simplicity and directness in both the design and messaging of this email. Inviting the recipient to update their mailing preferences, the title immediately directs the reader to a clear call to action. So whether the recipient reads all the message or not, they still know exactly what is being asked of them in this email.
Re-engagement campaigns are a great way to cleanse your data lists and ensure that your emails are performing at their best. Experian reported that re-engagement emails can boost open rates by 14-20% and click-through rates by up to 10%. Taking the guesswork out of who is still engaged with your emails and the decreasing reliability of open rates in determining engagement, the best approach to maintaining a clean and engaged contact list is to ask your audience upfront if they would like to continue being part of your mailing list. This can be done as a standalone campaign a couple of times a year. Alternatively you can automate this message using most email marketing tools to deploy after a specified period of inactivity with your emails.
This email has it all! Headspace has demonstrated the impact of using content hierarchy to ensure that the key information is available at the top of the email. This gives the reader the most important information about the discount and the call to action without any need to scroll. To add to this, they also use targeted language and automation to make this a subtle but effective use of personalisation as this email would have been scheduled to send one week after starting their Headspace journey.
Campaign Monitor notes that personalised email campaigns, which are often a key component of email marketing strategies, deliver 6 times higher transaction rates. DAVIDsTEA has cleverly used data gathered from the start of the customer’s journey to create a personal message, making the reader feel part of the company and helping create brand advocacy and repeat business.
Email marketing services can significantly enhance your marketing efforts, driving engagement and conversions. By understanding the key components and benefits and carefully selecting the right services needed for your business, you can leverage email marketing to achieve your goals effectively.