Optimisation

Our optimisation strategy is put together to ensure priority and efficiency. It provides recommendations on focus areas, questions we have as a collective, how we can answer those questions, initiatives for change and how each contributes to the overarching business objectives and KPIs. It is a document that can be understood by all and allows us to stay aligned to make an impact.

Full funnel optimisation enhances your user experience, ensuring seamless navigation and engaging content at every stage, from initial engagement to conversion.

Leveraging recognised usability principles, we assess an application interface, seeking areas for improvement in efficiency and clarity. This incorporates UX best practices, readability issues, accessibility concerns, and site speed issues, resulting in recommendations informing design briefs and leading to changes that tests can validate.

This research complements the heuristic analysis and allows us to extract all the learnings from reports available and tools at our disposal: acquisition reports, conversion event reports, page engagement, journey path exploration, visual analytics and session recordings.

This is a validation process using testing tools like Convert and Dynamic Yield. It allows us to verify ideas quickly and cost-effectively before committing to substantial development. Each test comes with a hypothesis backed by a problem and solution statement, UX designs, user stories, acceptance criteria, and targeting strategies, which can be as granular as needed. All tests are documented via scorecards so we can report clearly what has worked, what hasn’t worked and recommendations for what's next.

We use remote user testing tools to get feedback on new applications, features or design changes. This allows us to get a different view than relying on experienced stakeholders and contributes to a more rounded and detailed offering that needs less change further down the line. If customers can’t be made available, we can carry out the same process with lookalike audiences.

We'll help you determine the best places, content, and tools to personalise your product. This boosts user engagement and satisfaction.

Our industry expertise and cutting-edge tools power your lead generation, optimising journeys and landing pages to deliver valuable market insights. This data-driven approach ensures sustainable digital growth.