AT&T Williams Club Site
So, what was the problem?
AT&T Williams came to Rawnet with a problem, they needed a website for the team's fans and they needed it quick. Really Quick. The website needed to be powered by a sophisticated yet simple to use Content Management System and it needed to stand out amongst the competition. At the same time the site needed to compliment the other AT&T Williams websites, incorporate the rich brand of AT&T Williams and embody the historic spirit within the team.
How did we help?
The solution was split into two parts. First, an attractive frontend to entice fans to sign up to the fan club was designed. This made the browsing of articles and stories easy and rewarding and at the same time communicated and enforced the AT&T Williams brand.
Secondly, behind the scenes a powerful content management system was developed to allow the team at AT&T Williams to manage the vast amount of content the site features in a quick and painless fashion. As well as facilitating the publishing of content; the system allows fans to purchase membership to the exclusive AT&T member clubs, whilst simultaneously providing Williams with powerful tools for managing users and their subscriptions.
The happy ending
Since its launch the website has received tremendous praise and feedback from not only the team at AT&T Williams but also the fans. The team at AT&T Williams publish several new articles every week to ensure the fans are up to date with exclusive content. The team now have a system which makes creating new content for the site a painless task, guaranteeing the fans have a definitive source for all Williams F1 news and information.
