Vice Magazine
Launch Website
(Some content not exactly in line with the Rawnet brand - we just made the app!)
So, what was the problem?
Vice needed to update their aging photo section for all or their websites worldwide. The current system was hard to update, looked too much like an application, and regardless of the exciting content, was never a large hit with the website's visitors.
How did we help?
Rawnet first designed a completely new layout for what we believed would be a fresh and stylish design that would fall in line with Vice's brand image. We took into consideration lots of additional features that we knew users would respond well to and showed our first ideas to Vice.
Vice loved the look and we got to work on the back end development to turn the designs into reality.
The happy ending
Now Vice have a photoblog that looks very at home and suited within their website. It has been an instant success with visitors and photo views quickly ran into the tens of thousands. The increased traffic to the site has naturally led to more advertising revenue for Vice, making both the visitors and Vice themselves very happy with the results.
Testimonial
When we wanted to develop a new photoblog for our online audience we put out a tender to several Web Dev companies found via Google. Not only was Rawnet's proposal most thorough, it was the most aesthetically pleasing and best value; the choice to have them develop our new blog was easy.
Our brief wasn't easy - we wanted a bespoke platform and very particular design - but it didn't phase Rawnet at all. They were an extremely friendly team to work with, always at the end of the phone to answer questions and be able to make changes on a whim (ours, not theirs!). They were very flexible and approachable and dealing with Donna, Tegan and Peter was a pleasure. Plus, they send great Christmas cards!
Our new photoblog has had more of a positive effect than expected on our traffic figures, and as a result we have seen an increase in revenue from our ad sales. The editorial team are over the moon with the easy to use interface and we've received excellent feedback from the users of our website.
I genuinely hope to work with Rawnet in the future.
Alice Harold, Digital Marketing Manager
