Rawnet

Honda - Brand Awareness Presentation

So, what was the problem?

Honda is a company built on dreams. The power of Honda's dreams will continue to lead to new insights and technologies in automobiles, motorcycles, power products, parts and other fields of mobility. The brand is deeply entrenched in everything Honda do, from the VP through to dealerships throughout the world. So how does the marketing team in Langley, Berkshire, ensure that everyone at Honda lives and breathes this dream? An interactive presentation explaining to all associates in 30 countries the importance of the Honda philosophy. This was to be a major investment in resources, time and materials, and PowerPoint was simply not up to the task.

How did we help?

Initially, we worked closely with Gemma Sibley (Marketing Information Executive) on the presentation content, working through the messaging discussing creative solutions to transform the presentation into a memorable, compelling experience.

We thought long and hard about what the presentation needed to cover and storyboarded ideas to explain the depth of the brand, through to everyday examples of Honda pursuing the Power of Dreams.

Our presentation was then created with a speaker program and each slide constructed had effective, meaningful graphics to ensure maximum impact of the message. The final presentation could be distributed, downloaded or even streamed to everyone wishing to learn more about what the Honda brand stood for.

The happy ending

The presentation was shortly translated into 16 other European languages and rolled out internationally. The engaging graphics and animation aided the translation of complicated concepts and ideas into all cultures and languages. The result was that Rawnet successfully broadcasted the strength of this brand globally, helping to spread awareness of the Honda philosophy in such a powerful and ambitious organisation.