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This report is designed specifically for anyone wondering why their website isn't working as well as it should. That is, your website is not giving you the leads you were promised, or it simply isn't getting the traffic you'd hoped for. At best, is just an online brochure offering little benefit to your business. Or it could be that you've previously spent a lot on online marketing or a brand new sparkling website but it just isn't giving a return. Sound familiar?
All other evaluation "tools" try to completely automate the process and therefore offer no real commercial insight. This isn't an automated tool. It's a proven process with a commercial focus, using UK web consultants that are excellent at spotting opportunities and techniques to improve conversion optimisation. We've helped a large number of companies improve the effectiveness of their website through our web design service. This product however gives you quick and efficient access to our knowledge for a small affordable fee.
Who is it for?That is, your website is not giving you the leads you were promised, or it simply isn't getting the traffic you'd hoped for. At best, is just an online brochure offering little benefit to your business. Or it could be that you've previously spent a lot on online marketing or a brand new sparkling website but it just isn't giving a return. Sound familiar?
This report is 100% aimed at business owners who understand that the web holds such great potential for their business, but not really sure how to make the most of it.
All other evaluation ‘tools' try to automate the process and therefore offer no real commercial insight. This isn't an automated tool. It's a proven process with a commercial focus, using UK web consultants that are excellent at spotting opportunities and techniques to improve conversion optimisation. We've helped a large number of companies improve the effectiveness of their website through our web design service. This product however gives you quick and efficient access to our knowledge for a small affordable fee.
« Why do I need it?If you have a website that isn't performing as well as it could, you're going to lose market share. The successful companies of tomorrow have realised before their competitors just how important it is to have a successful online strategy. If you're not sure why your website isn't working, or want it to work harder, then this comprehensive report puts you on the right path, highlighting any common errors and bringing to your attention any quick wins that need attention.
It may be the case that you do not need a whole new website, there may be some common mistakes on your current website that would be really cheap to fix. This report is perfect for anyone not quite wishing to invest in a whole new website, but do need the expertise of a web agency to show them what changes will make the biggest difference.
« What do I get?We'll first ask you some standard questions about your business, your current website, your objectives, and who you consider your competitors to be. This information is collected either on a phone call or via an online form.
We'll then spend time looking at your website, your audience, your marketing potential and report on what you can implement to your website that will start to see improved results from day one. More often than not, it'll be a mismatch between your messaging and your target audience, or poor visitor funnelling towards a desirable action (such as getting in touch).
« Then what?After receiving the report, you have in your possession a clear and defined road map for how to improve your website. Suggestions will include any changes to copy, what your visitors may be finding frustrating, your navigation, keywords and overall sitemap improvements.
You can then use this report to either give Rawnet or your own web agency to discuss implementing the changes.
«This is an initial review written by one of our web consultants. It will look to capture first impressions based on design, layout and content.
How well does your site lead users to the goal? Using the proven AIDA (Attention, Interest, Desire, Action) formula, how can we make the proposition more engaging?
We'll identify the 5 quick wins that will either get more traffic, or convert more visitors into customers or leads. Most websites make the same common mistakes that can be easily fixed, yet these simple mistakes can have a significant effect on your conversion rate.
For this section, we've looked into what keywords would drive the most relevant traffic to your site. The suggestions are based on current competition for the keywords, and number of monthly searches.
Remaining realistic about search engine rankings, we'll combine knowledge of search volumes and click through rates to estimate how much relevant traffic you could be getting with an optimised website.
Using information supplied on your profit per lead/sale and conversion rates, we'll calculate the minimum conversion target you'll need if considering spending additional money on marketing. This will tell you how much you can afford to spend per visitor.
A score for your current Search Engine Optimisation. This includes a Similarity check (Google isn't a big fan of duplicate content), Default Page URL check, Crawl Errors, Keyword Density, H1 Headings, Meta Descriptions and Image Descriptions.
It is the mismatch of how information and content is arranged on a website that results in poor conversions and wasted opportunities, and a clear sitemap based on audience requirements can make a world of difference.
| Which Report? | Bronze | Silver | Gold |
|---|---|---|---|
| Initial Review | ✔ | ✔ | |
| Customer Journey / AIDA Analysis | ✔ | ✔ | |
| 5 Quick Wins | ✔ | ||
| Keyword Research | ✔ | ✔ | ✔ |
| Traffic Estimation | ✔ | ✔ | ✔ |
| Minimum Conversion Target | ✔ | ✔ | |
| SEO Review | ✔ | ||
| Sitemap Suggestion | ✔ | ||
| Order | Order | Order |
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