News From September 2008
Consumers shun companies with poor websites
Some 78 per cent of British consumers have been put off by a company because of poor usability of its website, according to digital consultancy Rawnet.
U.K. Marketers Neglecting Site Usability, Blinded by Paid Search
Businesses are focusing too much of their online marketing budgets on paid search instead of ensuring they have usable and customer-friendly Web sites, according to research commissioned by U.K. digital consultancy Rawnet.
