Rawnet

Crystal Umbrella Website Launched

Categories: Flash, Live Projects, Rawnet, Websites

April 04, 2008 by Adam

Crystal Umbrella offer tax efficient payment solutions, keeping contractors as tax efficient as legally possible. The competition’s websites as you may well imagine are dry and far from inspiring. How do you make tax look interesting? The truth is, it isn’t. But saving money is… 

So this was the angle of the new site, we needed to create a site that would spearhead the industry of tax avoidence on a personal and friendly level. We needed to engage the audience, and communicate the benefits while keeping the messaging simple and straight talking. 

The site is seen as a sales tool to drive new business from Cost Per Click and Search Engine Optimisation campaigns.  The site therefore not only needed to keep its visitors  interested around the subject of tax, but include a strong a call to action for enquires and questions.

We began with creative concepts and wireframing, looking to funnel the visitors towards seeing how much they can save within a couple of clicks. This information is gold dust as far as a visitor is concerned – and we needed to be mindful of this when creating the site.

 A fresh, non-corporate looking site created a better user experience as the pages are kept fresh with minimal information. We studied the words and copy to ensure Search Engines would successfully index the site, and ensured there was always significant call to action routes from any page.

We created a real-time Flash calculator so that users can actually see how much they can save by entering their own figures. This proved to be very powerful and a great method of encouraging user engagement.

We appointed Rawnet to create our new site based on their immediate understanding of what we were looking for. Their proposal offered additional ideas above and beyond our original brief, and I was confident that they had done the research into not only our customers but also our competitors in order to create a website that could attract and retain visitors.

Internal feedback within Crystal Umbrella has been very positive, and we now have a great website, delivered in an extremely short space of time, we particularly found their on-line project management tool a simple and effective way to communicate and sign off elements of work.

I can honestly say I look forward to working again with Rawnet on future projects; they have done a great job for us and have an excellent professional attitude towards their customers and deliverables.  I have no hesitation in recommending them to anyone else that is looking for great web designers.

Donna Duckworth, General Manager of Crystal Umbrella