AT&T Williams F1 Site Live
Categories: Live Projects, New Projects
April 25, 2008 by Adam
After the launch of the official fan club, AT&T Williams came to us with a new project, the redesign and redevelopment of the main AT&T Williams F1 website. With a wealth of content already published and new features such as the Williams Media Channel, Williams needed a new, richer, more engaging website.
We worked closely with Williams during every step of the project. The first step was the creation of a new design. This design had to enforce the strong corporate branding, reflect the heritage of Williams F1 whilst at the same time be easy to navigate and a joy to use. Imagery played a big part within the new design, with every article, feature and interview accompanied by rich visual content taking the visitor right into the action.
Williams now have a platform for showcasing a wealth of awesome content.
Initial feedback has been very positive with both fans and members of the Williams team expressing the appreciation and love for the new site. The Williams team now have a simple and intuitive system to use on a daily basis saving time and relieving stress.
On race weekends, the site is expected to attract over 180,000 visitors - the new website will allow them to view podcasts, videos, interviews, and see 3D flythroughs of all the F1 tracks.
Rawnet had worked on various projects across the business in the past so I knew their capabilities and was therefore confident that they would be the ideal partner to design and deliver the new AT&T Williams website.
The results speak for themselves and the end product has actually surpassed our original expectations.
We are already receiving positive feedback from all of our various stakeholders, which was our main priority. Thanks to Rawnet, we’ve achieved our objectives and I’m looking forward to continuing our relationship into the future.
Claire Williams, Communications, AT&T Williams F1 Team
