Make My Logo Bigger

How would your current agency handle the request ‘make my logo bigger’?

The answer to this may seem futile, but it in fact gives a lot away about your current relationship with your supplier as their response is an accurate assessment of just how much value you’re getting.

This obviously isn’t a post about oversized logos, it’s about understanding how to get the most out of your agency, and to ensure they are brining suitable experience to the table by suggesting ideas, and challenging clients to ensure the best possible solution.

So many of our clients have worked with previous web design agencies that thought they were offering a great service by routinely getting on with each and every request without question. However, this will undoubtedly lead to a site that appears disjointed, confusing for the user, and in some cases extremely expensive. 

It’s always important that the web agency fully understands the business objectives and the long term plan for the site. In order to add value, the agency needs to know the business, know the customers and understand what they want. Are visitors up in arms screaming that logos are not big enough on websites? Are they exiting in droves because there’s no picture of shaking hands to illustrate ‘partnership’? 

This is how a good agency (can make things look good) becomes a great agency (strives to add real value and a better return), by continually being there to ensure investment placed within a website is always well founded and worthwhile. 

Saying yes to a new colour scheme to charge out a designer for a day will of course earn a quick and fast buck. But when that website fails to attract more visitors, and ultimately more customers, the clients will slowly realise the investment isn’t working and take their business elsewhere. 

So before you choose a new agency to work with, ask them to review your current site and suggest improvements. If they can’t justify each and every hour spent as a means to improve traffic or conversion, then you’re on the way to a rigid supplier / customer relationship that will ultimately fail to work out. If you’ve already got a web supplier, ask them to make the logo bigger, or to make an iPhone version (really fun to do for the agency, but how many hits are you currently receiving from iPhone users?) and see what they say.

 

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